6 June 2006
DRINK AND DRIVE - GAME OVER
This is the message to drivers this summer in the run up to the World Cup.
The Department of the Environment (DOE) and PSNI have launched a summer anti drink drive campaign reminding drivers that just one drink will impair your ability to drive safely.
DOE's Road Safety spokesperson Harry Green said, "Football fans' excitement is growing as the kick-off for the World Cup draws nearer and the GAA Championship gets into full swing.
"We share sporting highs and lows with friends, often over a drink. Whatever you are celebrating or commiserating - remember to make safe travel arrangements before you take that first drink.
"Even the first drink will impair your driving. You will be less alert to dangers on the road like a child stepping off the pavement.
"Don't forget, if you drink in the evening you could still be affected by alcohol the next day. Taking a shower or drinking coffee might make you feel better, but nothing can bring down your alcohol level or make you fit to drive.
"Drinking and driving wrecks lives. And it's not just your own life: think of your family, your friends and other road users.
Remember - Never Ever Drink and Drive".
Superintendent Bill Brown, Head of Road Policing Development Branch, said: "Drink driving kills. Drink driving causes serious injuries. And the shame of it is that those deaths and injuries are unnecessary and avoidable. We do not want to spoil anyone's fun or enjoyment either of the world cup, parties or summer barbecues. But we do want them to think carefully about their actions.
"So far this year we have detected 1563 drink drivers compared with 1440 during the same period last year. Those are drivers who are facing an appearance in court and almost certainly the loss of their licences. We want to educate and encourage drivers to change their behaviour. But, make no mistake about it, we are also committed to robust enforcement. If people wore their seatbelts, drove more carefully, did not speed and did not drive after taking drink or drugs then Northern Ireland's roads would be safer for everyone."
NOTES TO EDITORS:
- Figures for 2005 show there were 24 road deaths in Northern Ireland due to Driver/Rider Alcohol or Drugs. Seven of these deaths occurred during the summer months (June, July and August).
- Drink driving is one of the major single causes of road deaths and serious injuries in Northern Ireland. Two other main causes of death and serious injury are excessive or inappropriate speed and inattention or attention diverted.
- The TV Campaign will run from 5 June until the end of July 2006.
- For further media information contact: DOE Press Office on 028 9054 0003 or press.office@doeni.gov.uk
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